It took me and my team more than three years to design the game and finally be happy with the results. It has gone a long way of improvement and optimization until we reached a variation that evoked a vast complexity of emotions in the players.

Briefly about the author

Radoslav Blagoev is a highly efficient business consultant and mentor. His talent for training and motivating people is beyond compare, as is his love for the job.

He has organized hundreds of seminars and corporate training and holds daily consulting sessions for businesses in various spheres. Radoslav concentrates on developing contemporary, working business strategies based on his profound knowledge of the principles of consumer behavior and of various customer profiles.

His business philosophy is rooted in the study of consumer psychology and the target approach to integrated marketing communication.

Besides creating the game YOU LEAD, Radoslav also wrote:

  • Bulgarian bestseller “Read the Signs“, which won the Book of the Year Award in 2017.
  • Business above the Red Line“, which helped thousands of companies to improve their business
    and marketing strategies.
  • YOU LEAD” – Radoslav’s latest book, which comes out in early 2021. A must-read for every